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So you go away from the hobby for 6 to 9 months and look what happens!

The state of our hobby

The hobby really needs something new and exciting to electrify the masses. The F-14 came pretty close, from what I can tell. Everyone was excited about its release, which consequently became part of its problem. Delays, delays.. delays! The delays on the F-14, and, well, pretty much every big 1:18 release are terrible moral killers. It’s come to the point that many (MANY!) people will not believe a new piece is coming out until it’s physically in their hands. The saddest part is that no one can blame them! Everything is vaporware until it’s sitting at my doorstep.

Of course, there are a bazillion things that go into a product release, me least of all being qualified to judge. But this is my editorial (and yes, I started that sentence with BUT, this is my editorial!) and I will judge accordingly! Thousand of other companies, from thousands of other product lines announce products and release dates and.. meet them. This is not some random phenomenon. Every toy that comes out of China has to pass inspections, be packaged and shipped to the United States. Issues to crop up that are out of anyone control, but I am starting to think the Chinese mafia has it out for 1:18 scale collectors at this point.

Another issue that we are dealing with in our hobby is the ridiculous first and secondary prices for much of the 1:18 scale merchandise. A quick glance at eBay will make you wish you never got into 1:18 scale. Sadly, I can say the same for glancing at most major 1:18 scale online stores as well. $100 for a static tank is just way too much money! $200-$300 for 21st Century Toys Cobras?! Yikes. Of course, this is the market, and it will behave accordingly, if people are paying top dollar for these ever dwindling stocks, then the prices will remain high.

The real downside (other than never getting that rare piece), is that we are all excluding tons of fresh blood from really getting into our hobby. The price points are a huge barrier to the G.I. Joe/Action Figure crowd, and for good reason. They are used to buying crappy plastic fantasy vehicles for $15 or $20, and they balk when asked to pay upwards of $100 for a questionably crappy plastic historic vehicle. Usually, any of them who hang around long enough to spot the differences is in it for the long run (adding another person to the eBay hunters!).

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About Paul Ernst

CEO, Editor-in-Chief, Forum Admin, All around "great" person. I've been doing this for over 10 years now!

One comment

  1. This is an excellent summary of the state of affairs.

    The companies out there need to remember that people do like military toys, and they will sell if the scale, detail and prices make the line fun and worthwhile.

    I also agree that a certain toy company has basically resorted to Mafioso tactics of extortion. “Do as I say, and you get what you want.”

    In short, forcing us to buy XX in order to attain YY is absurd.

    No one, but no one, will survive in a free-market economy with such an attitude.

    This might explain why the ROC line was a complete disaster.

    Not only did Hasbro refuse to stick to the original storyline and themes, they defied the justifiable backlash that was brewing during production itself.

    They refused to stop for a minute and re-think what will work. They should have hired someone like Jon Favreau, who evidently respects the Marvel fans and material, while simultaneously providing something that everyone can enjoy.

    Bottom line is that “Rise of Cobra” was Hasbro’s “Jump The Shark” moment, and they need to stop with the extortionist behavior.

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