Thinking back to The Toys That Made Us series on Netflix, I think it was WTF Mattel?? that was near death and He-Man was a last ditch effort that turned out to be a success that saved them. Maybe it was Hasbro and G.I.*JOE? Doesn't matter. My point is, maybe TrU should (probably should've at this point) go for broke and try their own toy line and toon. Shoot for the moon! What though? *shrugs* Probably wouldn't work. This ain't the awesome 80's!