I'd be hard pressed to believe SW figures actually sell, at least well enough to justify all the real estate TrU dedicated to them. Obviously they must, but they just don't seem like it. Takara and 3rd parties do TFs better than Hasbro ever will, and Hasbro MLs don't seem to be THAT much better than ToyBiz's.
And they seem to sell enough star wars everywhere else too. I don't know why a new venture wouldn't either.
I couldn't disagree more about Marvel Legends. As someone who owns probably 60-70% of every ML ever made (and probably 99% of the sculpts/bucks), I can say with great certainty that current Hasbro ML's are orders of magnitude better figures, better sculpts than anything Toybiz ever imagined in their wildest wet dreams. I fully admit that early Hasbro legends were complete garbage... because they were mostly reusing a lot of TB designs/tooling. The sculpting was really poor, proportions were awkward, and the inordinate number of unnecessary PoA/hinges made them an ugly, floppy mess. And those ball-hips, ugh.
However, about 5-6 years ago, they turned a corner. Face sculpts improved dramatically, and on movie figures, they're using digital face printing much like their far more expensive import brethern. They got rid of those heinous ball hip joints, and they improved figure proportions in a major way. The modern hasbro figures make me proud to display them. The toybiz bow-legged nightmares make we want to burn them with fire. These days, TB figures look like bad mexican knockoffs.