I was reading on another message board, yet another thread about why people hate the JOE films. As I was reading the thread, I came upon post that asked the question of why the Joeverse can't be spun off into a larger cinematic universe and why Paramount and Hasbro are basically fucking up the opportunity to do so. Then I asked the question of myself, "Why haven't the Joes been spun off into a larger franchise, or rather, why hasn't the idea been executed better?
The success of Marvel Studios has proven wrong a lot of things that we considered couldn't be done in mainstream summer blockbuster. How to properly use a team, how to tie all the movies into together, having characters in a uniform that resembles their signature look, making a successful movie out of obscure characters, and most importantly, staying more true to the source material for the most part.
I understand that the dynamic is a little different with Hasbro and the brass at Hasbro want this generation of little boys to buy their army men. However, (using what little knowledge I have of business, marketing, and demographics,) I believe that maybe the Real American Hero brand should be retired or at least put on hiatus and the reality of the situation is twofold, 1) When people think of G. I. JOE, the image that comes to mind is a special ops unit. 2) Hasbro's target demo doesn't seem to be playing with action figures in the numbers that they used to.
With that being said, the JOE cinematic universe should be built around what people, (especially the JOE fandom expect it to be. A special forces unit that's compromised of best of America's armed forces and these special forces unit formed in response to COBRA, a ruthless terrorist organization determined to rule the world.
We've all seen what a Joe movie should look like and that movie was Captain America: Winter Solider. Was Winter Solider perfect, no namely because I didn't understand why Cap and Natasha just didn't call Tony, but I digress.
What G. I. JOE needs is a director and a screen writer who take the material seriously and "gets" JOE and getting JOE is to understand the relationships between the characters. Scarlett and S.E.'s relationship. Hell paying an ode to the Sunbow cartoon, (y'all are going to kill me for this,) I would be willing to have Scarlett and S. E. have problems in their relationship and have her mess with Duke for awhile and show the tension that creates.
Stalker being First Sergeant, but he does some shit that gets him before court marital, (e.g. using "coercive interrogration,") techniques that saves the lives of some of his comrades-in-arms. Stalker avoids Leavenworth, but at the cost of a promotion. Hawk is picked to head a new (perhaps at this point he's a Cap. Maj. Lt. Col.) goes to Stalker, (or somebody else as inquires to who his 1st SG) to which we cut to the scene where Conrad Hauser says,
"They tell me that an officer's job is to impel others to take the risks--so that the officer survives to take the blame in the event of total catastrophe. With all due respect, sir...if that's what an officer does, I don't want any part of it."
People often have problems with C.C. being a used car salesman. I guess the image the get is a guy selling 5 yr Civics, Accords, Tauruses, and Camrys. However, what if C. C. was selling Lambo, Ferraris, and Bugattis? In order words, he was selling used erotic luxury automobiles, that still constitutes C.C. being a "used car salesman," in addition to any other business ventures he may have had. How did he met the twins? How does he maintain loyalty in his ranks? Hell, with the proper writing and direction, wack ass JOE concepts like Serpentor, grape soda, and chocolate covered doughnuts could be cool.
The success of Marvel Studios has proven wrong a lot of things that we considered couldn't be done in mainstream summer blockbuster. How to properly use a team, how to tie all the movies into together, having characters in a uniform that resembles their signature look, making a successful movie out of obscure characters, and most importantly, staying more true to the source material for the most part.
I understand that the dynamic is a little different with Hasbro and the brass at Hasbro want this generation of little boys to buy their army men. However, (using what little knowledge I have of business, marketing, and demographics,) I believe that maybe the Real American Hero brand should be retired or at least put on hiatus and the reality of the situation is twofold, 1) When people think of G. I. JOE, the image that comes to mind is a special ops unit. 2) Hasbro's target demo doesn't seem to be playing with action figures in the numbers that they used to.
With that being said, the JOE cinematic universe should be built around what people, (especially the JOE fandom expect it to be. A special forces unit that's compromised of best of America's armed forces and these special forces unit formed in response to COBRA, a ruthless terrorist organization determined to rule the world.
We've all seen what a Joe movie should look like and that movie was Captain America: Winter Solider. Was Winter Solider perfect, no namely because I didn't understand why Cap and Natasha just didn't call Tony, but I digress.
What G. I. JOE needs is a director and a screen writer who take the material seriously and "gets" JOE and getting JOE is to understand the relationships between the characters. Scarlett and S.E.'s relationship. Hell paying an ode to the Sunbow cartoon, (y'all are going to kill me for this,) I would be willing to have Scarlett and S. E. have problems in their relationship and have her mess with Duke for awhile and show the tension that creates.
Stalker being First Sergeant, but he does some shit that gets him before court marital, (e.g. using "coercive interrogration,") techniques that saves the lives of some of his comrades-in-arms. Stalker avoids Leavenworth, but at the cost of a promotion. Hawk is picked to head a new (perhaps at this point he's a Cap. Maj. Lt. Col.) goes to Stalker, (or somebody else as inquires to who his 1st SG) to which we cut to the scene where Conrad Hauser says,
"They tell me that an officer's job is to impel others to take the risks--so that the officer survives to take the blame in the event of total catastrophe. With all due respect, sir...if that's what an officer does, I don't want any part of it."
People often have problems with C.C. being a used car salesman. I guess the image the get is a guy selling 5 yr Civics, Accords, Tauruses, and Camrys. However, what if C. C. was selling Lambo, Ferraris, and Bugattis? In order words, he was selling used erotic luxury automobiles, that still constitutes C.C. being a "used car salesman," in addition to any other business ventures he may have had. How did he met the twins? How does he maintain loyalty in his ranks? Hell, with the proper writing and direction, wack ass JOE concepts like Serpentor, grape soda, and chocolate covered doughnuts could be cool.
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