Apologies if this is old (and that it features a lot of discussion of the 12'' line) but this makes for interesting reading, particularly his comments on social media...
https://patchesofpride.wordpress.co...-i-joes-a-market-is-definitely-being-ignored/
https://patchesofpride.wordpress.co...-i-joes-a-market-is-definitely-being-ignored/