I think she's a couple bucks less over there at WM too. I pointed that out to AMZ, who has updated their pricing to match WM in the past, but so far not for Armada, at least not that I have seen (dynamic pricing though, so who knows). The whole reason I wanted them to drop theirs is because I ended up with some extra AMZ play money and was considering adding her to the PO/purchase pile there.
I ended up getting a rValkyrie instead since AMZ still had her at $28, despite bumping most of the other previous wave figs up to $30 - unlike WM surprisingly. She came yesterday and became Cobra wallpaper, at least for now, since I already have a kitted up original version on the shelf already. I'm behind Joe on my retro cards on Cobra's side and her artwork is some of the better of the new.
As for Armada, I am confident that, as a relatively unknown and a factional character, she will be discounted well and soon, so I'm not stressing. Plus, I would much prefer not paying full price for her since she will be a project fig for me, since I'm looking to replace her "armored" silver arms and legs with black ones from SE movie Baroness. If something goes terribly wrong, I'd prefer to not have too much invested.
I was also fortunate to briefly find Lara Croft available as a "resale" for the same price from AMZ. I expeditiously got her reordered with my play money before she disappeared again and should get her (if she shows up on time) a week earlier than the most recent regular estimate I had for the previous PO. Not sure why, but I'll take it!
I also re-POed Shippy, HV and added Hardball. HB looks like a cool fig, and last one I'm interested in from that wave and I wanted to finish off my gift card credit before someone else in the family used it.
HB will become another of the expanding band of (don't judge me

) Renegades, who have started to become my Joes' answer to the Dreadnoks. In addition to Sarge and the original three, I have added, wait for it... Big Lob, who I found below retail. Adding HB gets me the third sportsball guy for that team (when do we get a hockey guy?). I decided not to try to kit these guys out as I had originally planned. They are obviously more gimmicky and not really battlefield ready, but would do ok in a brawl with the 'Noks.